Its run by James Hole, a photographer/new media designer from Northumberland. James came up with the idea of Northumberland Prints during one of the many covid lockdowns.
He already had the domain name but wasn't sure what to do with it but while developing his personal photography website he realised that there isn't a dedicated website to selling prints from Northumberland and its fantastic locations, there are a lot of big sites, Fine Art America, Red Bubble, Etsy, etc but these are so generic, James wanted to build something for the region specifically so using his background in web design and development, he built northumberlandprints.com.